KidStrong Franchising, LLC

Utah Children's Wellness Franchise

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The Financials

<a target="_self" rel="noopener noreferrer" class="text-link no-underline" style="color: #3b82f6; cursor: pointer;" href="https://franchise.kidstrong.com/market/target/markets">Target Markets</a>

Utah isn’t just any market; it’s one of the most family-driven regions in the country for youth-focused concepts. Along the Wasatch Front, including Salt Lake City, Layton, Bountiful, and South Ogden, the state is defined by a fast-growing population of young families actively investing in their kids. Demand for structured, results-driven programs is already built in, and KidStrong is designed to meet it. Top-performing centers average $1,019,522 in gross revenue, and with a streamlined 3,000–4,000-square-foot footprint, the model is built for efficient multi-unit growth. In a state where family life is central to daily culture, KidStrong isn’t just a fit, it’s a growth opportunity.

Utah’s #1 Children's Fitness Franchise Opportunity: KidStrong.

KidStrong did not start as a franchise system. It started as a parent's instinct."When we started KidStrong, we weren't trying to build a national business. We were parents who wanted to help our daughter become stronger and more confident. What began as a small class in the back of a gym has become a movement reaching families across the country." - Matt Sharp, Co-Founder and CEOHere is what makes the business work:<ul style="list-style-type: disc; padding-left: 1.5em; margin: 0.5em 0;"><li style="margin: 0.25em 0; color: #2F3330; font-family: var(--font-nexa-regular); font-size: 1rem">A proprietary curriculum blending physical training, cognitive development, and social-emotional growth for kids walking through age 11</li><li style="margin: 0.25em 0; color: #2F3330; font-family: var(--font-nexa-regular); font-size: 1rem">A membership model that drives recurring revenue and keeps families coming back week after week</li><li style="margin: 0.25em 0; color: #2F3330; font-family: var(--font-nexa-regular); font-size: 1rem">Additional revenue through birthday parties, seasonal camps, and summer programming</li><li style="margin: 0.25em 0; color: #2F3330; font-family: var(--font-nexa-regular); font-size: 1rem">Parents who do not see KidStrong as just another activity. They see it as an investment in their child's future</li><li style="margin: 0.25em 0; color: #2F3330; font-family: var(--font-nexa-regular); font-size: 1rem">A brand that <a target="_blank" rel="noopener noreferrer" class="text-link underline" style="color: #3b82f6; cursor: pointer;" href="https://www.entrepreneur.com/">Entrepreneur Magazine</a> ranked Number 1 in Children's Fitness for the second consecutive year. <a target="_blank" rel="noopener noreferrer" class="text-link underline" style="color: #3b82f6; cursor: pointer;" href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">See full ranking on Entrepreneur.com &gt;</a></li></ul>

The KidStrong Difference

Utah is one of the youngest and fastest-growing states in the country, with more than 3.4 million residents and the lowest median age in the U.S. at 32.4 years. The state consistently leads the nation in birth rates, creating a built-in and expanding base of families seeking structured programs for their children. Across the Wasatch Front, including Salt Lake City and Utah County, parents are prioritizing programs that build confidence, resilience, and real-life skills, not just activities to fill time. With more than 1.1 million households and a strong culture centered on family and community, Utah represents one of the most concentrated youth development customer bases in the country. That’s exactly where KidStrong wins. KidStrong has one location open in South Jordan, but the rest of the state remains wide open for development. Each new center creates 12 to 15 local jobs and serves as a weekly anchor for local families. In Utah, strong family foundations drive consistent demand for programs that deliver real results.

Why Utah

Salt Lake City Utah's largest city and the economic and cultural anchor of the Wasatch Front, home to a rapidly growing base of young families and one of the most dynamic urban family markets in the Mountain West.State &gt;

MidvaleA densely populated community in the heart of Salt Lake Valley with a growing base of young households and strong demand for structured, high-quality programming for children.

BountifulOne of the most established family communities along the Wasatch Front, with deep community roots, high parent engagement, and a loyal consumer base that rewards businesses that deliver real value.

LaytonA fast-growing community in Davis County anchored by young families and positioned between Salt Lake City and Ogden, giving a KidStrong owner a strong primary market and a natural path to expand north.ate &gt;

South Ogden A family-dense community in Weber County where household growth continues to outpace the availability of premium youth programming, making it one of the most compelling first-mover opportunities in the state.

Utah's strongest family markets are concentrated along the Wasatch Front, where population density, household growth, and community investment converge. Utah's concentration of young families along the Wasatch Front makes it one of the most compelling states in the country for semi-absentee and multi-unit franchise opportunities. Whether you are targeting a single territory or building a portfolio across multiple markets, the opportunity here is unlike anywhere else in the nation. These are the cities KidStrong is focused on.

Where KidStrong is Targeting

<a target="_blank" rel="noopener noreferrer" class="text-link no-underline" style="color: #3b82f6; cursor: pointer;" href="https://www.linkedin.com/in/daniellepointer/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=kidstrong-utah-county-danielle-pointer-2731055">Dani </a>Pointer saw Utah before most people were paying attention to it. With a background in accounting, business management, and sales, she recognized that Utah County was the fastest-growing county in the state, that KidStrong had one location in all of Utah, and that the gap between supply and demand was an opportunity worth acting on.Pointer is now part of only the second group of franchise owners to bring KidStrong to Utah, backed by an experienced business partner who has opened multiple KidStrong locations and other franchise concepts across several markets. She is not building a hobby. She is building a business in one of the most underserved and fastest-growing family markets in the country."There's a great playbook at KidStrong. They have such a strong program, great research, and a great team at HQ. Not having to start from the ground up is amazing." Dani Pointer, KidStrong Franchise OwnerRead Dani's full story and learn what it looks like to identify and capitalize on an emerging market with KidStrong.<a target="_blank" rel="noopener noreferrer" class="text-link no-underline" style="color: #3b82f6; cursor: pointer;" href="https://1851franchise.com/kidstrong/kidstrong-utah-county-danielle-pointer-2731055#featured">Read Dani's Story &gt;</a>

Meet Our Franchise Owners

*The financial performance information provided is a summary and does not include all details. For complete and accurate information, please refer to Item 19 of the KidStrong Franchise Disclosure Document (FDD). All figures are taken directly from the FDD. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by prospectus only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. 9922), New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. For New York Prospective Franchisees: This advertisement is not an offering. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. For California Prospective Franchisees: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF FINANCIAL PROTECTION AND INNOVATION NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE, AND NOT MISLEADING.

The Financials