KidStrong Franchising, LLC

wisconsin Wellness Franchise

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<a target="_self" rel="noopener noreferrer" class="text-link no-underline" style="color: #3b82f6; cursor: pointer;" href="https://franchise.kidstrong.com/market/target/markets">Target Markets</a>

Wisconsin isn’t just any market; it’s one of the Midwest's most stable and family-driven regions for youth-focused concepts. Across key markets like Madison, Milwaukee, Green Bay, and Appleton, communities are anchored by strong school systems, suburban growth, and families looking for consistent, high-quality programming for their kids. There's already a demand for structured, results-driven youth training, and KidStrong is designed to meet it. Top-performing centers average $1,019,522 in gross revenue, and with a streamlined 3,000–4,000-square-foot footprint, the model is built for efficient multi-unit growth. In a state where families value routine, community, and development, KidStrong isn’t just a fit; it’s a growth opportunity. Ranked #1 in Children's Fitness by <a target="_blank" rel="noopener noreferrer" class="text-link underline" style="color: #3b82f6; cursor: pointer;" href="https://www.entrepreneur.com/">Entrepreneur Magazine</a> (2024 &amp; 2025).

Wisconsin’s #1 Children's Fitness Franchise Opportunity: KidStrong.

KidStrong did not start as a franchise system. It started as a parent's instinct."When we started KidStrong, we weren't trying to build a national business. We were parents who wanted to help our daughter become stronger and more confident. What began as a small class in the back of a gym has become a movement reaching families across the country."- Matt Sharp, Co-Founder and CEOHere is what makes the business work:<ul style="list-style-type: disc; padding-left: 1.5em; margin: 0.5em 0;"><li style="margin: 0.25em 0; color: #11032f; font-family: var(--font-nexa-regular); font-size: 1rem">A proprietary curriculum blending physical training, cognitive development, and social-emotional growth for kids walking through age 11</li><li style="margin: 0.25em 0; color: #11032f; font-family: var(--font-nexa-regular); font-size: 1rem">A membership model that drives recurring revenue and keeps families coming back week after week</li><li style="margin: 0.25em 0; color: #11032f; font-family: var(--font-nexa-regular); font-size: 1rem">Additional revenue through birthday parties, seasonal camps, and summer programming</li><li style="margin: 0.25em 0; color: #11032f; font-family: var(--font-nexa-regular); font-size: 1rem">Parents who do not see KidStrong as just another activity. They see it as an investment in their child's future</li><li style="margin: 0.25em 0; color: #11032f; font-family: var(--font-nexa-regular); font-size: 1rem">A brand that <a target="_blank" rel="noopener noreferrer" class="text-link underline" style="color: #3b82f6; cursor: pointer;" href="https://www.entrepreneur.com/">Entrepreneur Magazine</a> ranked Number 1 in Children's Fitness for the second consecutive year. <a target="_blank" rel="noopener noreferrer" class="text-link underline" style="color: #3b82f6; cursor: pointer;" href="https://www.entrepreneur.com/franchise500?type=multisearch&amp;data1=randomize:false,rankId:f500&amp;sort=f500&amp;sortMethod=global&amp;globalLimit=25">See full ranking on Entrepreneur.com &gt;</a></li></ul>

The KidStrong Difference

Wisconsin is home to more than 5.9 million residents, including over 1.3 million children, with family life centered on strong local communities and suburban growth. In Dane County, one of the fastest-growing counties in the Midwest, and across the Fox Valley corridor connecting Green Bay and Appleton, families are actively seeking structured programs that support physical, cognitive, and social development. The Milwaukee metro area, particularly its suburban ring, includes some of the state's highest household incomes, creating a strong foundation for premium youth programs. With more than 2.4 million households and a consistent base of family-oriented communities, Wisconsin offers a stable, scalable opportunity for membership-based concepts like KidStrong. That’s exactly where KidStrong wins. KidStrong has one location open in Sun Prairie, but the rest of the state remains wide open for development. Each new center creates 12 to 15 local jobs and becomes a weekly destination for families. In Wisconsin, consistency and community drive long-term family engagement.

Why Wisconsin

MadisonThe state's fastest-growing major city, anchored by a highly educated, health-conscious base of families who already invest deeply in their children's development.

Milwaukee Wisconsin's largest metro and home to some of the most affluent family suburbs in the Midwest, including Waukesha, Brookfield, and Mequon, where demand for premium youth programming runs high.

Green BayThe heart of the Fox Valley, where community loyalty runs deep and the market for premium children's development concepts remains wide open.

Appleton Consistently ranked among Wisconsin's best cities for families, with strong schools, a growing base of young households, and a corridor that extends into Oshkosh and beyond.

KenoshaOne of Wisconsin's fastest-growing cities, sitting at the intersection of Milwaukee and Chicago, with an aspirational, family-first population ready for KidStrong.

Wisconsin's best kids franchise opportunities are concentrated in corridors where population growth, household income, and community investment all point in the same direction.Wisconsin's family-dense markets and community-driven culture make it one of the most compelling states in the Midwest for semi-absentee and multi-unit franchise opportunities. Whether you are targeting a single territory or building a portfolio across multiple markets, the opportunity here is significant. These are the cities KidStrong is focused on.

Where KidStrong is Targeting

<a target="_blank" rel="noopener noreferrer" class="text-link no-underline" style="color: #3b82f6; cursor: pointer;" href="https://www.linkedin.com/in/manuel-torres-71129a/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=franchise-manuel-torres-seattle-indianapolis-texas-2731544">Manuel Torres</a> did not come to KidStrong looking for just another business. He came looking for a concept with purpose. As an owner of Orangetheory Fitness, Torres recognized in KidStrong the same qualities that had made his fitness portfolio successful: a proven system, meaningful outcomes, and customers who keep coming back.Today, Torres operates KidStrong locations across Indianapolis and Seattle, with development underway in Texas. Here is what his experience looks like in practice:<ul style="list-style-type: disc; padding-left: 1.5em; margin: 0.5em 0;"><li style="margin: 0.25em 0; color: #2f3330; font-family: var(--font-nexa-regular); font-size: 1rem">He builds by empowering trusted team members to lead new markets, replicating a model that has worked across multiple concepts</li><li style="margin: 0.25em 0; color: #2f3330; font-family: var(--font-nexa-regular); font-size: 1rem">He selects locations using disciplined demographic research, prioritizing household income, family density, and neighborhood growth trends</li><li style="margin: 0.25em 0; color: #2f3330; font-family: var(--font-nexa-regular); font-size: 1rem">His Seattle locations are, in his own words, exploding</li></ul>"This concept, in my view, has been very rewarding. I strongly believe it benefits communities, not just a few families." Manuel Torres, KidStrong Franchise OwnerRead Manuel's full story and learn what multi-unit ownership with KidStrong looks like from the inside.<a target="_blank" rel="noopener noreferrer" class="text-link no-underline" style="color: #3b82f6; cursor: pointer;" href="https://1851franchise.com/kidstrong/franchise-manuel-torres-seattle-indianapolis-texas-2731544">Read Manuel's Story &gt;</a>

Meet our franchise owners

*The financial performance information provided is a summary and does not include all details. For complete and accurate information, please refer to Item 19 of the KidStrong Franchise Disclosure Document (FDD). All figures are taken directly from the FDD. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by prospectus only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. 9922), New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. For New York Prospective Franchisees: This advertisement is not an offering. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. For California Prospective Franchisees: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF FINANCIAL PROTECTION AND INNOVATION NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE, AND NOT MISLEADING.

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